CookMX Brand Identity
CookMX is a premier digital menu platform that offers a wide variety of gourmet dishes, with a special focus on authentic Mexican cuisine. Our menu celebrates the rich culinary heritage of Northern and Coastal Mexico, featuring exquisite cuts of meat and fresh seafood, all prepared with professional expertise.Whether you're looking for an everyday meal or planning a special event, CookMX has you covered. We provide specialized catering for weddings, parties, and other events, ensuring that every occasion is complemented by our top-notch culinary creations. Our extensive range of dishes is crafted in-house, ensuring a gourmet touch in every bite.
CookMX is a culinary brand that seamlessly blends traditional Mexican flavors with contemporary gourmet flair. Our brand identity captures this essence through a thoughtfully designed logo, vibrant color palette, and elegant typography.
The minimalist chef’s hat icon symbolizes culinary expertise, while the bold yellow and deep charcoal colors evoke energy and sophistication. With a commitment to quality and innovation, CookMX redefines Mexican cuisine, offering a distinctive and memorable dining experience.
Logo Design
The CookMX logo embodies the essence of modern Mexican gourmet cuisine with a nod to tradition and sophistication. The logo features a minimalist yet expressive chef’s hat icon, symbolizing culinary expertise and professionalism. The clean lines and balanced proportions of the icon convey a sense of precision and quality, essential attributes of CookMX’s offerings.
The typography complements the icon with a bold, sans-serif font that exudes confidence and clarity. The dot at the end of “Cook” adds a playful touch, representing the meticulous attention to detail that defines CookMX’s culinary creations. The harmonious integration of the icon and text ensures the logo is instantly recognizable and memorable.
Color Palette
The color palette of CookMX is strategically chosen to evoke the vibrancy and warmth of Mexican culture while maintaining a contemporary and elegant aesthetic.
Pantone 109 C: This bright yellow is the primary color in the palette, symbolizing energy, creativity, and the rich flavors. It captures attention and evokes a sense of excitement, modernism and positivity, essential for a brand centered on gourmet experiences.
Pantone 446 C: This deep charcoal gray serves as a grounding element, providing contrast and sophistication. It represents stability, reliability, and the high standards of quality that CookMX upholds.
Typography
CookMX’s custom font is designed to be both modern and timeless, with clean lines and a clear hierarchy that ensures readability and visual appeal across all mediums. The combination of uppercase and lowercase letters strikes a balance between approachability and professionalism.
Photography by Recna
The imagery showcases the rich and diverse culinary landscape of Mexico, from succulent grilled seafood to beautifully plated gourmet dishes. Each photo is carefully selected to reflect the high-quality ingredients and meticulous preparation that define CookMX’s menu.
CookMX brand identity is a cohesive blend of vibrant colors, sophisticated design elements, and thoughtful typography. It effectively communicates the brand’s commitment to providing a distinctive, high-quality culinary experience that honors Mexican traditions while embracing modern gourmet techniques. This comprehensive design approach ensures that CookMX stands out in the competitive culinary market, appealing to discerning customers seeking an elevated dining experience.
Next Project
Do you have an idea?